Bhutan has launched the Kingdom’s first spiritual art NFTs (non-fungible token) series, now available for sale on OpenSea here. The joint initiative across the various government agencies marks a significant step in bridging Bhutan’s sacred artistic heritage with Web 3.0 technologies. 

In a landmark move to preserve and promote Bhutan’s rich artistic and spiritual heritage, the project brings together stakeholders from the Department of Culture and Dzongkha Development, under the Ministry of Home Affairs,  Druk Holding and Investments InnoTech Department (DHI) and Bhutan’s Government Technology Agency (GovTech).

By digitizing sacred paintings, musical compositions, and historic manuscripts, Bhutan hopes to spark new global interest in Himalayan culture. As the first NFTs go live, the kingdom is stepping boldly into a digital future for culture preservation.

Proceeds from NFT sales will be reinvested in cultural preservation efforts, including the digitization of additional artifacts and restoration efforts. A portion of the funds raised will also go to supporting local artists to support innovation in areas such as launching virtual museum experiences and leveraging blockchain technology in sectors related to arts and culture.

NFT #1 Series:  Zhabdrung Phunsum Tshogpa Thangka

At the heart of the first drop this June 2025 are modern digital renditions from Bhutanese artists that drew inspiration from an extraordinary 18th‑Century Thangka depicting Zhabdrung Ngawang Namgyal. The historic masterpiece symbolises Bhutanese unity, faith, and resilience—values echoed by the NFT project’s fusion of tradition with blockchain.

Like much of Bhutanese art, Thangkha paintings serve as spiritual guides, conveying profound Buddhist teachings and inspiring individuals on their path to enlightenment.

Artist: Rewa Dorji

The historical Thangkha paintings are deeply revered works that honor Zhabdrung Ngawang Namgyal (1594–1651), the visionary Tibetan lama who unified Bhutan and established its unique dual system of spiritual and temporal governance. These scroll paintings hold immense spiritual and cultural value, and their modern-day interpretations offer a new way to preserve, appreciate, and share Bhutan’s legacy with the world.

Each NFT Grants Exclusive Access to Bhutan’s Cultural and Heritage Experiences

Owners of the Zhabdrung NFTs will unlock access to a unique suite of cultural privileges:

• One-year complimentary membership to the National Museums of Bhutan, including a private guided tour tailored to provide deeper insight into the kingdom’s rich history and traditions.

• Exclusive access to selected cultural events across Bhutan, offering rare opportunities to engage with authentic Bhutanese art, music, and ritual.

• A two-day waiver of the Sustainable Development Fee (SDF), currently valued at USD 100 per night, providing added value to travelers seeking immersive cultural experiences.

This initiative is not just another NFT drop. It also demonstrates Bhutan’s commitment to safeguarding and celebrating its cultural heritage in the digital age. Individuals who support this project will be helping to preserve Bhutan’s rich while also proactively contributing to fostering sustainable cultural growth for future generations. In essence, Zhabdrung Thangkas are more than just art; they are sacred objects that encapsulate the spiritual, historical, and cultural essence of Bhutan, honoring the figure who shaped the nation.

"This pioneering initiative represents a strategic convergence of Bhutan's rich cultural heritage with cutting-edge technology. By harnessing innovative solutions, we are revolutionizing our cultural preservation efforts through perpetual safeguarding of sacred artifacts via blockchain authentication, establishing sustainable global market access for Bhutanese artists through digital platforms, and fostering meaningful cultural connections with younger generations through immersive technological experiences.”

Tshering Uden Penjor, Chief of the Museums Division, DCDD, MoHA

The Government of Bhutan supported initiatives to host the first NFT hackathon in June 2024 to enhance technical proficiency in blockchain development and digital asset management, aiming to position Bhutan at the forefront of the global digital economy.

The event focused on guiding local artists to design their first NFT prototypes - there were 22 registrations. From the submissions, 9 artists have been shortlisted to sell their NFTs.

Over 50 participants, including Bhutanese local artists and invited guests, many from the civil sector joined the Department of Culture & Dzongha Development, benefiting from a hands-on workshop led by industry experts. 

Industry experts who shared their knowledge include:

• Dr. Yonten Dargyel, Director of the National Library, who provided valuable insights into the spiritual importance of Bhutanese Thangkas, particularly those that feature Zhabdrung.
• Ms. Chanel Lee, the creative mind behind Tasty Toastys
• Ms. Florence Ang, a veteran marketing and PR strategist.

The hackathon also included a panel discussion with technical personnel from GovTech, DHI, Bhutan Post, Royal Monetary Authority of Bhutan and DCDD, offering further guidance to participants. 

Wangdrak Dorj, a Bachelor of Science graduate from Brown University, emerged as the winner of the NFT art competition. Architect Trishan Sharma, a civil servant, secured the first runner-up prize, while IT Tashi Wangchuk from Bhutan Post took the third prize. Prizes were generously sponsored by Postcard Dewa, Dheyma International, and Sangsel Eco Trade and Environmental Services. Logistics for the event were supported by Druk Asia, the official representative for Druk Air in Singapore

A GovTech Agency representative shared, “Bhutan's rich cultural heritage holds timeless treasures. Now, our heritage can travel the world in a new form with the help of NFTs by embracing innovation while preserving tradition.”

Key Characteristics of Zhabdrung Thangkas:

• Central Figure: The main subject is usually always Zhabdrung Ngawang Namgyal. He is typically portrayed with:
  • Dignified and authoritative demeanor: Reflecting his immense spiritual and temporal power.
  • Dignified posture: Often seated on a throne or lotus seat, signifying his role as both a spiritual leader and a ruler.
  • Monastic garments: Dressed in traditional monastic robes, sometimes with a distinctive hat or crown, symbolizing his high status as a lama and leader.
  • Ritual implements: He may hold objects like a dorje (vajra), bell, or religious texts, representing his authority and teachings.
  • Regal attire: His elaborate clothing emphasizes the merging of religious and temporal authority.
  • Symbolic attributes: He might be shown with a sword or shield, representing his protective qualities as the defender of the Bhutanese nation.
  • Long tapering beard and broad red fan-like meditation hat: These are often identifying features.
• Background and Surroundings:
  • Sacred landscapes: The background often features elements of Bhutan's sacred geography, such as mountains or representations of important temples and monasteries.
  • Auspicious symbols: The paintings frequently incorporate auspicious symbols like the Eight Auspicious Signs (Ashtamangala), signifying blessings and protection.
• Artistic Style:
  • Traditional Bhutanese Thangkas, including those of Zhabdrung, tend to adhere to strict iconographic and geometric proportions. Artists follow precise measurements for facial features and overall composition.
  • While strict in form, artists might have some flexibility and creativity in the background details.
  • They often feature vibrant colors and intricate details, characteristic of Himalayan Buddhist art.
• Inscriptions: Tibetan script or mantras related to Zhabdrung's teachings and blessings may be included, often used in prayers and rituals to invoke his guidance and protection.

Significance of Zhabdrung Thangkas in Bhutanese Art:

• Commemoration of Bhutan's Founder: Zhabdrung Ngawang Namgyal is credited with unifying Bhutan and establishing its distinct national identity and theocratic system. These thangkas serve as a profound tribute to his monumental contributions to Bhutanese history, culture, and spirituality.
• Spiritual Legacy: The paintings embody Zhabdrung's role as a spiritual leader and teacher, reminding practitioners of his teachings and his embodiment of both spiritual and temporal authority. They are considered spiritual objects that bestow blessings.
• Cultural and Historical Importance: Zhabdrung Thangkas are vital cultural and historical artifacts. They symbolize Bhutanese heritage, the unification of the nation, and the enduring reverence for Zhabdrung's legacy. They are often displayed in homes, temples, and monasteries, serving as both venerated objects and historical records.

About Druk Holding and Investments Limited (DHI)

Druk Holding & Investments Ltd, the commercial arm and trusted steward of the Royal Government of Bhutan, was established in 2007 through a Royal Charter to hold and manage the existing and future investments of the Royal Government for the long-term benefit of the people of Bhutan. DHI holds shares of 24 different domestic companies operating in the manufacturing, energy, natural resources, financial, communication, aviation, trading and real estate sectors.

DHI’s wider portfolio contains investments across a range of asset classes that deliver exposure to traditional sectors and the industries driving the modern economy. This includes global equities, fixed income and venture capital investments in promising startups; domestic and international real estate; renewable energy including hydropower generation; healthtech, biotech, life sciences and agritech; and digital asset mining and investment.

DHI’s future-facing investment strategy is helping to build a more connected and sustainable Bhutan by deepening local knowledge of and engagement in the technology landscape. At the same time, it fosters relevant human capital for industries of the future, creating jobs and preparing citizens to participate in the modern global economy from within Bhutan. To learn more, visit https://www.dhi.bt/

Read more about the 2024 NFT hackathon here